Which utility is concerned with making a product convenient for the customer?

The concept of utility that is focused on making a product convenient for the customer is known as place utility. This refers to the available locations where a product can be purchased or accessed. When businesses optimize the distribution of their products, they ensure that customers can find and obtain the items they need at convenient locations. By strategically placing their products where consumers are likely to shop or access services, companies enhance customer satisfaction and increase the likelihood of sales.

For instance, a convenience store located in a residential area offers place utility by providing easy access to everyday items, allowing customers to save time and effort in obtaining their purchases. This geographical convenience is pivotal for businesses aiming to meet customer demand efficiently.

Possession utility relates to the customer's ability to own and use a product, while time utility is about making products available when consumers want them. Economies of scale refer to cost advantages gained by increasing production. These other forms of utility highlight different aspects of customer satisfaction but do not specifically address the convenience of product accessibility, which is a hallmark of place utility.