Which marketing utility ensures the right product is accessible at the right location?

Place utility is the concept in marketing that focuses on making products available at the most convenient locations for consumers. It ensures that the right product is accessible where customers can easily purchase it. This utility enhances the overall value of a product for the consumer by aligning the product's availability with their location needs.

By providing access to products in places where consumers are likely to shop, businesses can increase sales and customer satisfaction. For instance, a common example is having convenience stores stocked with popular snacks and drinks in strategic locations, such as near schools or workplaces, thereby making it easier for consumers to obtain those items. This approach directly reflects the core principle of place utility: improving the accessibility of products to meet consumer demands effectively.

In contrast, the other utilities mentioned serve different marketing purposes. Time utility relates to making products available at the right time, possession utility involves facilitating the transfer of product ownership, and task utility focuses on certain tasks being completed through a product or service. Each utility contributes to the overall marketing mix, but place utility specifically addresses the accessibility of products in the right location.