What type of utility ensures a product is available when customers need it?

Time utility refers to the value added to a product by making it available at the right moment when customers need or want it. This concept is crucial in markets where timing can significantly affect a consumer's purchasing decision, such as seasonal products or items that are time-sensitive. For example, a company that sells winter clothing increases time utility by ensuring that its products are available just before the cold season starts. This guarantees that customers can find and purchase the products when they are most likely to need them.

The other options relate to different forms of utility: form utility pertains to the design and features of a product that meet consumer needs, task utility involves the functionality or performance of a product, and place utility refers to the convenience of having a product available at a certain location. While all of these utilities contribute to the overall customer experience, time utility specifically addresses the importance of availability aligned with consumer demand at specific moments.